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- 📰Trace Lab Newsletter #5
📰Trace Lab Newsletter #5
Nicolas Sainte Cluque
April 25, 2024
Hello Tracers!
We're thrilled to unveil the brand new look and feel of our Trace Lab Newsletter, complete with our official logo! Special shout-out to Nathalie.
In today's newsletter, we're diving deep into some of the latest AI breakthroughs and tools that are shaping our industry. Here’s what we’ll explore: the revolution in music creation with Udio's AI technology, Adobe's AI enhancements in Premiere Pro, insights from Jamie Dimon on AI’s transformative potential at JPMorgan Chase, and Meta’s experimental AI chatbots for Instagram influencers.
Plus, don't miss our training section on using Whisper Web to transcribe videos and audio quickly and effectively.
Stay ahead of the curve with us as we explore these exciting developments that are not only shaping the media industry but also paving the way for future innovations at Trace.
LATEST NEWS
UDIO
🎵 Revolutionizing Tunes with Udio: Next-Gen AI in Music Creation 🎛️
Udio
A groundbreaking AI-powered music creation app, Udio, spearheaded by ex-Google DeepMind experts, has officially launched, receiving support from top figures in tech and music.
The Details:
Udio enables users to produce complete audio tracks in less than 40 seconds using simple text prompts based on genre, lyrics, or inspirational artists.
The platform boasts robust editing tools, diverse vocal languages, music styles, and remixing options.
With $10M in seed funding, contributors include a16z, Instagram's Mike Kreiger, and artists like will.i.am and Common.
Udio collaborates directly with artists to pioneer new AI-powered music creation and monetization methods.
Why It Matters for Trace: The debut of Udio is a seminal moment for AI in music, presenting advanced capabilities that surpass previous models. The music industry is now at a crossroads with hit songs potentially becoming mere text prompts away. This breakthrough is pivotal for Trace as it may soon be integrated into our Trace For Artists offerings. A workshop with the Trace For Artists team is on the horizon to explore how this technology can enhance Trace's services and the creative potential it holds for our projects.
Enjoy the first 100% AI Trace+ Anthem, made in 10 minutes ⬇️:
ADOBE
🎬Adobe Supercharges Premiere Pro with Cutting-Edge AI 🖥
Adobe has taken a monumental leap in video editing technology by integrating the not-yet-released AI tools from OpenAI and its own innovations into Premiere Pro. This upgrade propels Adobe to the forefront of AI-enhanced video production.
The Details:
Premiere Pro now features advanced AI tools such as SORA, PIKA, Runway, and Adobe's own Firefly, enhancing everything from editing workflows to color grading and effects rendering.
These AI tools streamline complex editing tasks, automate repetitive processes, and offer new creative possibilities that were previously unachievable.
Adobe's collaboration with OpenAI and other tech innovators ensures Premiere Pro remains a cutting-edge tool for video editors around the globe.
Why it matters for Trace: This development is especially significant for Trace as it could revolutionize how our content creation teams operate, significantly cutting down on editing time while increasing creative options. The integration of such advanced AI tools into Premiere Pro could be a game-changer for producing high-quality video content swiftly and efficiently. Trace's video production teams, especially at Trace Studios, need to stay updated and consider training to fully leverage these new capabilities. These features are expected to be added this year, meaning every editor at Trace, particularly those using Adobe Premiere, will greatly benefit from these enhancements.
BANK
🤖 Jamie Dimon Details AI’s Transformational Impact at JPMorgan Chase 🏦
JP Morgan
JPMorgan Chase CEO Jamie Dimon has highlighted the transformative potential of artificial intelligence in his latest annual letter to shareholders, predicting significant impacts on both business and society.
The Details:
Dimon likens the impact of AI to historic innovations such as the printing press, electricity, steam engines, and computers.
He emphasizes that AI has the potential to augment virtually every job within the company.
The firm has expanded its AI talent to over 2,000 experts and data scientists, with more than 400 AI/ML use cases currently in production.
Why it matters for Trace: The endorsement of AI's transformative potential by Jamie Dimon, CEO of America's largest bank, underscores its significance across industries, including media. His insights offer a perspective on how industry leaders are preparing for a future reshaped by AI, suggesting strategic areas Trace might consider for integrating AI more deeply into our operations.
META
🤖 Instagram Tests AI-Powered Chatbots for Influencers 📱
Instagram is taking a bold step forward with a new program dubbed "Creator AI," which enables popular influencers to use AI-powered chatbots to interact with their followers.
The Details:
Meta is actively recruiting top influencers to participate in the program, enabling them to engage fans through personalized chatbots.
The AI is designed to mimic the style of the influencer, utilizing past posts, direct messages, comments, and audio for training data.
Instagram is also enhancing its search functionality with AI, helping users find relevant content or interact with Meta's AI chatbots.
Previous attempts by Meta to introduce AI avatars met with lackluster fan reception, highlighting the challenges of integrating AI into social media.
Why it matters for Trace: The integration of advanced AI technologies by Meta showcases the potential and pitfalls of using AI in social media interactions. While the intent to enhance user engagement through AI sounds promising, the authenticity of such interactions is questionable. For Trace, this serves as a critical case study in balancing technological innovation with genuine audience connection. Our Social Media & Shorts department should closely monitor these developments to understand how audiences respond to these new features and explore potential integrations on our platforms, particularly on Trace+.
TRAINING
TRAINING
📽️ Transcribe videos and audio fast with Whisper Web 📝
Whisper Web
Discover how to quickly transcribe videos and audio using Whisper Web, a user-friendly tool accessible directly within your browser. Perfect for fast and free transcriptions, this tool simplifies the process of converting speech to text in just seconds.
Step-by-step Guide:
Access Whisper Web: Open your browser and navigate to Whisper Web. The service is completely free and does not require any sign-ups.
Choose Your Source: You can select your video or audio source in three ways: by providing a URL, uploading a file, or using real-time capture.
Transcribe: Simply click the "Transcribe Audio" button to start the transcription process.
Receive Your Transcript: After the transcription is complete, you will receive a plain text file containing the full transcript of your video or audio.
Tip: Enhance your content analysis by integrating the transcription results with other AI tools such as ChatGPT. This can help in further content creation, editing, or analysis efforts.
NEW PRODUCTIVITY TOOLS
GPTs and AI Tools Spotlight
🔥 Microsoft To Do: Organize your daily tasks and lists effortlessly! - FREE for Trace members! [Tutorial: link] -
🚀 Capitol AI: Enhance and inspire your creative process. Whether you're looking to innovate in your projects or find new ways to approach your work, Capitol AI is your go-to tool for creative solutions.
🎨 Adobe Express: Unleash your creativity with easy-to-use design tools. Perfect for anyone looking to quickly produce professional-quality visuals without needing advanced design skills.
UNTIL NEXT TIME…
AI Paving the Future: Embracing Change Together
Wrapping Up 🌟
That wraps up this edition of the Trace Lab Newsletter! We hope you found the insights and updates as exciting as we do. Each story we've shared today illustrates the rapid advancements and potential of AI within our industry and beyond.
Your feedback is invaluable as it helps us improve and ensure we are providing the most relevant and engaging content for you.
Not yet a subscriber? Or know a colleague who’d love to stay ahead of the curve with us? Share the link to subscribe and become part of our growing community of innovators and creators:
Thank you for staying informed with us, and keep an eye out for the next edition where we'll continue to bring you the latest and greatest in AI innovation. Together, let's keep pushing the boundaries of what's possible in media and beyond!